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Category: Uncategorized

Common Small Business Web Design Mistakes to Avoid

Posted on December 5, 2019 in Uncategorized

As a small business owner, you probably already know that your website is a very important tool for marketing your brand and reaching your target audience. Ensuring your website design is attractive and functional to your audience is also necessary for success. Unfortunately, there are quite a few small business web design mistakes that are all too common. Sometimes this occurs when small business owners hire a cheap designer and believe they’re getting a value, although sometimes it’s mistakes the website operator makes by excluding certain important information.

To make sure you maximise the potential of your business website, keep these pitfalls in mind and avoid them.

Mistake 1: Not Building Trust

Building trust with your audience is arguably the most important thing any small business web design should do. There are actually some really easy and quick ways to build trust, as well as improve your conversion rate. Start my making sure your full address, company name and phone number is included on every page, preferably the footer. If you have an e-commerce storefront, make sure you are displaying badges like your SSL certificates and sitelock. After all, most people are not going to want to place an order if they doubt the professionalism and security of your website.

If you are a very small business or a freelancer, it also helps to add a picture of yourself to your “About Us” page along with a personal quote. Be prepared to be very transparent about your services and offer as much detail as possible, including any return policy or guarantees you provide. You should also have a privacy policy on your website, which tells your visitors what you will and will not do with their personal information that’s collected.

Finally, consider adding the rel=”publisher” link to your homepage, which points to your business’s Google+ page. This way, the image used on your Google+ profile will be displayed alongside your website on Google search results.

Mistake 2: Website is Too Flashy

It’s not uncommon for business owners to get a little carried away with the content and design of their website, requesting flashy graphics and bold colours that detract, not add value. To effectively market your brand and improve visibility, you want a clean and minimalist interface that impresses customers but makes it easy for them to find what they are looking for.

Content should be straight-forward and relevant, not a long rambling monologue or an excuse to stuff in keywords unnaturally. Users should come away with a good experience and feel like they found exactly what they were looking for.

Mistake 3: No Call to Action Buttons

Call to action buttons are important because they funnel your visitors further into your site. By keeping website users on your website for a longer amount of time, you’ll lower your bounce rate and increase the chance of a conversion. It also improves user experience by directing users exactly where they want to go, assuming it isn’t overdone. If you sell insurance, for example, you would have a call to action button encouraging users to request a quote. If you sell products online, you would have a call to action button for users to “Buy Now” or “Add to Cart.”

Mistake 4: Not Using the Rel=”Nofollow” Tag on Outbound Links

Finally, a really common small business web design mistake is not using the rel=”nofollow” tag on outbound links away from the website. While it may not seem like a big issue, it actually allows you to control the “link juice” of your website, which gets leeched out to all of your “dofollow” outbound links. Only links going to your internal pages should be “dofollow,” which means they pass along this link juice.

It’s also important to avoid linking to a lot of low authority or low quality websites, especially if you do not have a great deal of inbound links to your website.

Unfortunately, these mistakes are all too common, but very easy to fix, for the most part. As they say, an ounce of prevention is worth a pound of cure, so the best option is avoiding these mistakes in the first place by working with an experienced individual who can create a custom web design for your business.

Top 7 Building Design Trends in 2010

Posted on December 4, 2019 in Uncategorized

A lot has been said on how the sub-prime crisis and the ensuing credit crunch have impacted new construction projects on timelines. That said, building design work has never stopped for a moment, what with architects and building designers working overtime to come up with modern and trendy designs for the latest building projects. The result – You could find a lot of modular building systems and eco building products showing up on the design sheets.

Here, for your information, are top 7 building design trends in 2010

1. Safety and security clearly top the list – If the September 11 attacks brought about a positive enforcement to building structures and their safety, it is in the fact that safety and security took precedence over other parameters in building designs. More stringent codes for building standards ensured that buildings were completed to be proof from wind, earthquake, other natural disasters and man-made catastrophes too.

2. Priority to accommodate the need for updated information systems – A lot of lessees have been demanding the need of increased bandwidth in their buildings. That’s probably why you would find developers working overtime to look at the wiring and ducting of the building. This may eat up some space, but developers and building designers aren’t willing to compromise on this aspect.

Increased electrical capacity, fiber optics connectivity, and the heating and air conditioning mechanisms are the need of the hour.

3. Green buildings, of course – More and more designers and developers are working on how buildings could get green. Energy efficiency and cost savings in energy is driving a lot of designers to work on green designs. Given the fact that these buildings provide fresh air, closer connect to nature and a whole host of other benefits, developers seem to giving a lot of importance to this aspect too.

4. Light, ventilation, space and other natural elements – No tenant today wants to move into a room that is congested. People just don’t want to be stifled for space, which has forced designers and developers to make sure that the rooms are spacious enough and well-ventilated. A lot of buyers are paying attention to the configuration of the rooms. Ones with more columns are seemingly getting rejected on count of them eating up some space.

5. Enforcing the brand of the company, key too – The focus on having their office space as a way to reinforce the company’s brand has forced a lot of buyers to look at buying properties that fulfill these conditions. The subtle message delivered by the brand identity does enough to motivate employees and also strike a good relationship with clients too.

6. Collaboration works even in this day of telecommuting – Although telecommuting seems to be more of a trend what with about 40 Million telecommuting from their homes, latest building projects seem to address the face-face interaction aspect. As a result, you would find a lot of building design work revolving around having dens, meeting places in offices.

7. Creating comfort at workspace – Some years back, offices were more of recreational areas than being strict office spaces, by the traditional stretch of imagination. Agreed that the dot-com bubble bursting has had its own effect on some business owners, but the fact that some recreational space does wonders for employee motivation hasn’t been lost on business owners. As a result, you would find a lot of buyers looking for these facets to be integrated in their office spaces.

Apart from eco building projects and modular systems, you would find that buyers of today are increasingly sensitive to the price they pay. Most importantly though, they also wish to have full value for the price paid.

Points To Consider In A Building Design For Commercial Purpose

Posted on December 2, 2019 in Uncategorized

A construction project has a specific purpose in mind. This is why the plan and design of a residential building and a commercial one is essentially different. What exactly are the commercial building design considerations? Let’s explore the various aspects in details.

Functionality: The complete set of requirements of the occupants is of utmost importance in such buildings. Along with regard to the brand name and associated image, care must be taken about the number of employees, necessary public access, hours of operation, technology necessary, storage spaces, and security issues and so on.

A flexible design of a commercial building that may be altered with changes in the management or in the business process is a good option. This may also be necessary with the growth of the workforce or the inculcation of technological innovations in the business process.

Cost-effectiveness: These structures need to be cost effective, i.e. the building performance requires optimization. In order to have quality long-term operations and less maintenance works it is necessary to opt for the best possible design now.

The concept of value engineering has developed to achieve this goal. The process involves assessment of the performance and cost of every single building design of the project to know what would be advantageous in the long run.

Sustainability: Considerations for the environment play a major role in all modern commercial buildings. This is why paying attention to proper use of natural resources and energy efficiency is important.

There may be a number of ways to achieve this – proper sizing of the heating, air-conditioning as well as ventilation systems, integrating the structure with the site, installing energy efficient lighting, appliances and equipments, and such others.

Safety and Security: Preparation for the worst is always a wise idea. Design entrances in such a way that they are safe from any outside disturbance; choose methods to screen individuals and packages entering the building; install blast resistances and perimeter barriers; select fire-resistant materials for commercial interior design New York.

However, be sure not to make it all too complex. It won’t be good if a first-time visitor gets lost in the labyrinth. Install signs to aid easy navigation. You can also incorporate the information in the business brochure.

Productivity: A good working environment is dependent on the exterior and interior design of the building. This must be kept in mind while creating the design. For example, an office with adequate natural lighting, proper acoustic, adequate ventilation, temperature control and separate working space would create the right setting.

It is quite a tough task to create a design with all these specifications in mind. This is the reason you need to opt for one of the best in the field. Leave the job to the competent architectural firm and you need not bother about the project anymore. Consider Real Estate Blog to get handful resources.

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